The books PR agency

Who we are

An award-winning literary PR company with an impressive client list and a big reputation.

With over 25 years as one of the industry’s best book promotion companies we represent some of the world’s leading writers, as well as new and emerging voices.

Our founder, Fiona McMorrough, one of the industry’s best connected people, is widely-recognised for her instinctive ability to chart success for her clients.

EXPLORE CAMPAIGNS

What we do

We provide PR and marketing for writers, books, festivals, prizes and industry initiatives, in the UK and internationally.

We work closely with our clients to precisely target coverage in traditional and digital media for maximum impact. Reaching the right and most relevant audience. Cutting through the noise.

A campaigning streak runs red within us. We champion writers and their freedom to work, bringing books to readers wherever they are.

EXPLORE SERVICES

FMcM’s 2026 Spotlight

  • Charles Spencer

    Charles Spencer

  • Freida McFadden

  • Peter James

  • Tina Knowles

  • Marian Keyes

  • Conn Iggulden

  • Sunday Times Young Writer of the Year

  • The British Book Awards

  • Forward Prizes

  • Capital Crime

Explore our clients

Who we work with

Campaign Spotlight

  • Swan Song Becomes an Instant Global #1 Bestseller


    Published by Michael Joseph

    The deeply personal account of Diana, Princess of Wales’s life, told from the perspective of her brother, sweeps the boards reaching number one in nine countries in the first week of publication.

  • Shortlisted for the 2026 Women's Prize for Fiction


    Published by Dead Ink Books

    The dark magical realist family saga is one of Dazed Magazine’s ‘most anticipated novels of 2026’ and chosen as one of Dua Lipa’s best books on Service95.

  • Shortlisted for the 2026 Goldsmiths Prize


    Published by Peninsula Press

    An immaculately crafted debut, blurring the boundaries between fiction, essay and memoir, critically acclaimed in the Guardian, TLS, Financial Times, Telegraph and GQ among others.

Some of our recent sucesses

The Cundill History Prize

FMcM produced a stand-out publicity and marketing campaign for the 2025 Cundill History Prize, delivering national and regional media coverage across Canada, US and the UK, and a packed two-day Cundill Festival in Montreal.

In our eighth year working on the world's leading international history prize, we successfully expanded the reach of the Cundill History Prize with an impactful range of new podcast and book trade partnerships, social media and digital marketing growth, and an increase in international media coverage.

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Spotlight

  • Poetry

    Breaking both emerging and established poets into new markets.

    EXPLORE

  • Crime

    No agency is embedded more deeply in the literary crime scene.

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  • International

    Working with international organisations and global publishers.

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  • 'Without FMcM you wouldn’t know who I am.'

    Ruby Wax

  • 'Professional, caring, insightful. FMcM field curve balls with amazing grace.'

    Margaret Atwood

  • 'I’ve worked with many PR agencies, but FMcM are the best.'

    Richard Flanagan, Booker Prize winner

MEET YOUR TEAM